On-line Social Media Workshop for CGIAR Communications Professionals March 2-13, 2009
Today, Communications within the CG must go beyond scientific journal articles, press releases, or static web sites to engage the users of our research in new ways. Social media is an alternative to traditional mass-media that may allow the CGIAR to target its audience in different and more effective manners.
In addition to the exiting forms of communication and marketing of our research processes and results, social media has a huge potential for the CGIAR to increase its visibility, participate in conversations and debates around our research areas, and strengthen relationships with peers, partners and actors in our field of work.
This two-week online workshop offered by the Institutional Knowledge Sharing project will allow CGIAR communications professionals to go deeper and explore how social media can help to innovate in the communications area.
The workshop is a follow-up activity to the KS Workshop that has already involved many center and partner staff. Nancy White will facilitate our collective exploration with support from Simone Staiger-Rivas (CIAT, ICT-KM Program) and Petr Kosina (CIMMYT).