Collaborate, Create, Communicate

Updates from Social Media Workshop 2 (VI)

You Mean Unfinished is Good? Yes!

In the very recently released final Institutional KS Project report, one of the lessons I am sharing is the one about Facilitation:

Facilitate: We are not experts, but facilitators for research for development. Hence, the effort to cultivate networks and relationships in accordance with relevant thematic inputs has paid off. The decision to share unfinished content was good: it encouraged dialogue; opportunely delivered useful material; and left time and space for adaptation, improvements, and adoption.

It was not surprising that we had a discussion in the recent social media workshop around the issues of publishing unfinished content. A couple of workshop participants wanted to be convinced about the usefulness of frequent publishing of unfinished content. Some of the worries they raised were:

  • Unfinished can mean factually wrong, and can include spelling and grammatical mistakes. There is a risk of going off subject.
  • Unfinished can also reflect badly on the image of the organization, and can bring legal problems.
  • Social media like blogs contain often too much information with diluted quality which might confuse the public about the messages we’re trying to convey.  We need to make sure that content is focused and has an editorial quality.

Now, those points about control and rigorous editing are all very relevant.  So, why did the workshop facilitators argue in favor of sharing unfinished work? ¨It depends on the context¨, says Nancy White.  ¨Are we representing ourselves to the world, or collaborating with peers? When we seek to work with partners and diverse staff, social media allows us to start a new way of working, of learning in public, of not always knowing, or ‘being right´. If we want to increase participation, we need to get comfortable with typos – especially with people working in languages other than their first language, and with stuff that is “in process” and not polished and complete. Messy? Yes¨, says Nancy.

This is so true for us who work in the development sector.  Participatory approaches have shown how the chances of adoption of technologies increase if the process of their creation is shared and if there is room for improvement and adaptation. Social media allows us to think, improve and adapt online. Together.

Below I summarize some opposite keywords that I found in our workshop discussion:

Unfinished vs. Finished
Conversation vs. Lecture
Community vs. Expert
Learning vs. Teaching or Selling
Collaboration vs. Representation
Diversity vs. Quality
Process vs. Product

Related post: Unfinished is good news (Learning Alliances)