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The Social Web at WCA2009: monitoring the buzz

Chantal and Vanessa tweeting from the plenary on Day 1
Chantal and Vanessa tweeting from the plenary on Day 1, WCA2009

We’re past midway through the Congress, it’s end of Day 3. The WCA2009 blog is up and running with a variety of posts, lots of photos are available on the ICRAF Flickr photostream, and the @icraf on Twitter has 300 tweets from the plenary sessions and a few side events (and went from 0 to 90 followers in 3 days).

The reporting team embraced the idea of posting informal reports from the sessions and the conversations in the hallways. And even people who had never had the opportunity to blog before posted a few interesting things. In fact, most of the social media team became new users of blogging, photo sharing and microblogging tools.

At the beginning of this buzz-making adventure, we started to promote the use of the #WCA2009 tag. However, the full name of the Congress has been around for a while, so we’re keeping an eye on World Congress of Agroforestry as well.

While it’s early to draw any conclusions on how it’s going based on the numbers, here’s  a list of places I’m keeping an eye on to track how the WCA2009 is doing on the Social Web.

Google Blog Search

The name says it all: it’s Google search just for blogs. Using it to search for full name of Congress.

World Congress of Agroforestry on Google Blogs Search
World Congress of Agroforestry on Google Blogs Search

Socialmention.com

Socialmention.com helps you search selectively on blogs, microblogs, comments, events, bookmarks, videos, Q&As, audio, video. The hashtag and the full Congress name are showing results in real time (a bit contaminated by a concurrent use of the WCA2009 tag for a number of different events).

#WCA2009 hashtag search on microblogs via Socialmention.com
#WCA2009 hashtag search on microblogs via Socialmention.com

Twitterfall

Real-time tracking and display of whatever you’re keeping an eye on. Here’s the fall this afternoon on the WCA2009 tag. Thanks to @romolotassone for pointing me to this.

WCA2009 on Twitterfall
WCA2009 on Twitterfall

Tweetgrid

Helps you visualize multiple real-time searches on one screen

Hashtag and Congress name search on Tweetgrid
Hashtag and Congress name search on Tweetgrid

Backtweets.com

Useful to track the links to the ICRAF site on Twitter, reads ‘through’ short URLs.

Backtweets
Backtweets

What else is out there? If you have tried these approaches before, how do they compare to each other? Any strategy you want to suggest? We’d love to know.