Last month, I posted a blog on building digital repositories to maximize visibility on the Internet for our research outputs. However, just placing digital content on a repository or website does not ensure it gets noticed. As Peter Ballantyne of ILRI commented “we need to work hard to get them used, also finding the real drivers and business cases.”
Admittedly, it is hard work to embark onto new territory. And it needs patience, time and spending money (to quote from a catchy tune)…
But the nature of our stakeholders is changing. Traditional methods of making research data, information and knowledge accessible to them still work to some extent. For us in the CGIAR to assert our status as experts in agricultural research and development, we need to take advantage of the technology available. We need to make sure current and new users find relevant content in the shortest time possible.
There are two main things to consider when using the Internet to increase the availability and accessibility of research outputs:
- Digital content: research outputs may be placed in a digital repository, but need to be tailored or converted into more palatable formats if you want internet users to access it. Content format needs to be versatile and easily shared.
- Dissemination: digital content can be carried on the Web as far and wide, thanks to social networks formed through various social media.
CIARD’s pathways for research uptake show you how to make your content widely accessible on the Internet. Taking into account current practices by internet users and the many Web 2.0 solutions available, these pathways provide sound guides on how to get the most out of your research outputs.
Next week, we’ll take a closer look at some of these pathways.
Till next time, happy new year!