Everyone knows that agricultural research is vital if we are to overcome the current threats to food security, natural resources and the environment. Right? Everyone knows what the CGIAR is doing to mitigate these threats. Right? Everyone knows where they can access CGIAR research outputs. Right?
Wrong....
In part 1 of this series, we made the case that a high “reach” – the amount of people you reach via your social media efforts, does not mean a high “impact”, unless your audience is your actual target audience.
So how can we do better? Well, follow four steps:
1. Identify your target group
2....
Last month, we had a workshop with the key people from the media, advocacy, and public information sections of many CGIAR centers and research programmes.
Our resident social media agitator, Peter Casier, gave a one day session on “Improving the CGIAR web presence”. We asked him to write...
During the week of 15-18 February 2011, I visited the Africa Rice Center in Cotonou, Benin, and found out that they are doing a lot to make ‘rice advice’ available, accessible and applicable. I also discussed additional pathways to make this vital rice knowledge travel.
TEST.
TEST2.
TEST3.
TEST4.
During...
ICRISAT, the International Crop Research Institute for the Semi-Arid Tropics, sister to the other 14 centers of the CGIAR is holding this week in its headquarters in Hyderabad, India its Annual Research Meeting. Over 150 scientists gathered here from its 6 research locations in Africa and India to...
ICT-KM and the life cycle of blogs
I have always been convinced there are four steps – or call them challenges – in the life cycle of a blog:
1. the “WHY” moment: getting convinced a blog will contribute to “get your message out”, to create discussions around your project, engage with...
According to the Mendeley blog, ”Sharing knowledge and connecting researchers is what we do” — and this is exactly what we at the CGIAR ICT-KM Program do too! What a good match!
We were, therefore, very happy to see one of our very own CGIAR staff featured recently on the Mendeley...
“ Somewhere over the rainbow, Way up high, There’s a land that I heard of, Once in a lullaby.”
While scientific articles have been and still are the ‘rainbow’ for research and researchers, new and exciting approaches to research communication (such as social media tools)...
Day ‘Oh now I know how to…‘ (Day 0)- the learning and training day of the AgKnowledge Africa Share Fair held in Addis Ababa, Ethiopia on 18th October 2010, is now over and done, but we hope the learning that started there isn’t. And while we hope that the participants are learning,...
Last summer, Simone Staiger and I were contacted by Christian Kreutz who contributes to Web2forDev to answer some questions on the impact of social media in the CGIAR.
We felt that it was a great opportunity to reflect on our work. Christian’s questions guided us to synthesize some interesting...
The ICT-KM Program of the CGIAR promotes and supports the use of information and communications technology (ICT) and knowledge management (KM) to improve the effectiveness of the CGIAR System's work on behalf of the poor in developing countries.
