social media evaluation

The Social Web at WCA2009: monitoring the buzz

Chantal and Vanessa tweeting from the plenary on Day 1, WCA2009 We’re past midway through the Congress, it’s end of Day 3. The WCA2009 blog is up and running with a variety of posts, lots of photos are available on the ICRAF Flickr photostream, and the @icraf on Twitter has 300 tweets from the plenary...

Watching blog traffic: the top 5 lessons so far

Source: IMDb - © 2003 - Disney Enterprises, Inc. / Pixar Animation Studios When I started drafting this post about our traffic trends for the first two quarters of 2009, I thought I’d call it: Six months of social media and how are we doing? But, as I was writing it, I realized that the story...

Social Media: how do you know it's working? (#3 – Social Media Tools Blog Series)

If you are responsible for communications in your organization, you will know the value of having a clear strategy and a way of evaluating it. This post will discuss some social media tools and give you ideas on how to include social media appropriately in your communications plan and measure its effectiveness. ...

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