“Social reporting is a set of skills and tools mixing journalism, facilitation and social media to report collectively and live from an event, capture the moments of the event and develop interactive conversations.”
Over the last couple of years, whenever we have been involved in social reporting at the Share Fairs, conferences, workshops and smaller events we have attended, we have noticed similar challenges and successes. So, when the ICT-KM Program was tasked with organising the social reporting for the Share Fair on Agricultural and Rural Development Knowledge in Africa in Addis Ababa in October 2010, it was clear that it was high time that we document the social reporting team’s experiences and lessons learned in a generic guide.
If you are going to organise an event, a conference or a public meeting, you should seriously consider organising a team of social reporters to help spread the information and stimulate conversations before, during and after the event.
This is how “Social Reporting from Conferences, Workshops and Other Events – A practical guide for organisers” came to life. Written by our social media agitator Peter Casier, who coordinated the social reporting team in Addis, the guide provides plenty of practical advice on how to put together a strategy and a team, and deliver great social reports.
This tutorial is just a taste of the guide’s main chapters and tips. To find out more about the guide, read on.
Social reporting from an event provides a unique opportunity to reach out to even more people than those attending in person.
Because it relies heavily on social media, social reporting also enables interaction with “outsiders” by soliciting their offsite participation in the onsite presentations and discussions, as well as stimulating discussions about the topics the event covers.
Social reporting can go further than that: using event participants as social reporters will result in them being more actively engaged. Social reporting also stimulates your audience to engage more actively with both the content and other participants, to reflect on the topics and discuss them.
Step 1: Define the roles and strategy of the social reporting team
Step 2: The social reporters get to work
Step 3: Pre-event activities
Step 4: Onsite social reporting
Step 5: Post-event stuff
This first version of the guide provides detailed lists of what needs to be done for each of the steps outlined above. The social reporting experience at the Addis Share Fair provides the practical case and examples from which the guidelines have been distilled.
The March 2011 version is far from finished and polished: please leave a comment on this post and provide suggestions on what can be improved, added, changed or just removed. And if you like it … well, please say it! (Peter promised a glass of Prosecco – alternatively a cup of rare white tea – for each flattering comment).
Download the Guide (PDF 900KB)
Photo credit: Antonella Pastore